Consumer Marketing Director

Department: Marketing

Position Summary:
Position will develop and execute Consumer Marketing strategies and plans that deliver measurable value to InSound customers - and accomplish the goals and objectives of the company.

Duties & Responsibilities:
Requires a sound understanding of best practices in identifying consumer needs, planning and managing direct-to-consumer campaigns, such as: direct mail, advertising, viral marketing/word of mouth, paid and organic search, email blasts, consumer seminars, etc. Also requires ability to set consumer marketing objectives and flawlessly execute plans and measure program effectiveness.

Provide functional expertise in the following areas:

  • Identify consumer needs and consumer messages, set consumer marketing objectives and execute plans to drive patients to Lyric Hearing providers.
  • Build an integrated consumer marketing plan, identify right marketing mix and budgets to allocate to different mediums/channels;
  • Execute and measure program effectiveness;
  • Drive consumer adoption;
  • In coordination with Marketing team management, develop the annual strategic marketing plans;
  • Lead recruitment and contract negotiations for Consumer Marketing strategic partners and program providers;
  • Identify latest innovations in Consumer Marketing and their opportunity for InSound products.
  • Manage multiple projects and timeframes in a cross-functional environment
  • Product Development
  • Budget management
  • Contract negotiations
  • Strategic planning

Requirements:

  • Bachelors' Degree required. MBA strongly preferred.
  • Minimum 5 years of Direct-to-Consumer (DTC) advertising experience including patient/in office communications, strategic sales and marketing; business development and partnership programs; direct marketing; database marketing; drive usage, website/mailers, etc.
  • Experience working in medical device industry that markets products direct-to-consumers is highly desired; web site management, working understanding of web technology and web offerings in the marketplace, such as content providers, etc.
  • Start-up experience a definite plus.
To apply for this position, please send your resume with the subject reading Consumer Marketing Director to:
careers@insoundmedical.com

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